In-depth interviews are conducted one-on-one, mostly with industry professionals whose body of knowledge in the specific field allows them to give more detailed responses to the questions asked. This allows our clients to take a deeper dive into their given topic. IDI is the best data collection method in situations where the goal of the research is to get feedback from isolated user experiences. For example, researchers who want to know how it feels being corporate clients of the bank X can use an IDI to get detailed individual responses from the CEOs and CFOs working closely with the bank. IDI’s are also preferable in case of a sensitive subject, such as health issues, that people might not be comfortable sharing in front of a group, or taboo topics which are laden with emotion or which inspire feelings of awe or dread, such as sexual behaviors, deviance, drug abuse etc.

Online communities are made up of a handpicked group of respondents coming together to complete a variety of tasks, activities, and discussions online. Online communities give you access to your customers’ lives: their consumption habits, mindsets, needs, attitudes, and behaviors. These communities are cost-effective, efficient, and able to deliver in-depth insights in short (3-5 days) or long (1-year) periods of time. The results from these communities can be accessed anywhere, anytime, on any device. Online communities easily fit in around participants’ busy lives, demonstrating very high response rates. We’ve used this approach to get a better understating of the preferences, needs, and habits of the streaming service users in order to help our client design a subscription video on demand (SVoD) package of high-quality content as well as delivered insights to an FMCG company prior to launching their new gluten-free corn flakes.

User Experience (UX) Tests, also known as Usability Testing, is a testing method for measuring intuitive navigation of your software app or a website, its aesthetics, and how user-friendly it is. During the tests, a small sample size consisting of target end-users use your product to expose usability defects. Usability testing mainly focuses on user’s ease of using a website or application, flexibility to handle controls and ability to meet its objectives. UX testing help you identify usability issues early in the development cycle and can save your product from failure. We offer both moderated and unmoderated UX tests. What test is best for your needs will depend on your research objectives. When testing a prototype of a shopping center’s app, we captured customers’ screens as they imitated online shopping, as well as joined customers testing usability of a mobile banking app that launched in early 2021.

Online diaries are creative digital spaces, which are ideal for capturing experiences with your product or service. They are also great for taking a more continuous close look at your target group in its natural habitat. The principle is simple, yet powerful – participants keep a diary of their activities, tasks, experiences and thoughts. From there, they can design moodboards, upload photos, and videos from mobile devices. In return, you get a window into their lives, lifestyles, habits, thoughts, experiences, and opinions. Using the approach of online diaries, we’ve recently helped an egg farm get a better view of the consumer segments, explored key trends in snacking among vegetarians, and helped a grocery store chain gain a detailed understanding and insights for development of their positioning strategy to leverage contemporary snacking trends.

Customer journeys enable brands go through their customers’ choice, purchase, or usage paths with the customer hand-in-hand. During this exciting trip, you uncover your target group’s choice driver, needs, expectations, and first impressions. You will also get to witness genuine emotions and first-hand stories in the moment. Customer journeys help you gather valuable feedback at each touch-point. When conducting a research for a SPA brand, we’ve joined customers as they’ve gone from dreaming about their ideal SPA trip to making a booking, accompanied customers looking for a pet insurance subscription, and followed electronics store visitors shopping for Christmas gifts.

Virtual shop-alongs have revolutionized shopping, three-dimensional computer graphics have made simulated test-marketing practical for a broad range of our clients. Virtual-shopping simulations can help researchers make tactical decisions in areas such as new products, packaging, promotions, and merchandising. Ultimately, this approach helps companies innovate and changes how they approach a variety of strategic issues. This ranges from entering new markets to responding to a challenge of standing out in the competitive environment. With the help of virtual shop-alongs, we’ve helped one tobacco company test several designs of their new cigarettes packaging and choose the one that sells best. We also helped several major toy brands improve product images and listings to drive sales via e-store.